Turning messy, complex revenue into intentional and predictable growth
From growth strategy through to front-line execution, I specialise in driving intentional revenue growth in mature, multi-product and multi-region companies; combining deeply analytical methods with strong cross-functional, commercial execution.
Approach
Built from experience in transforming revenue performance in multiple $100m B2B Fintech businesses, 4 core pillars are central to how I work:
Understanding performance far beyond pipeline, attainment and forecasts. Proven frameworks drive transparency into the entire revenue system (pre and post sales), as well as the segments served.
Transparency drives debate, then conviction and alignment around the opportunities that most favourably impact short and long term growth (and those that don’t).
Execution turns revenue strategy and performance into meaningful intervention. With experience delivering company wide pricing and packaging redesigns, launching new territories, products and partnerships, as well as
All underpinned by a highly valuable data strategy, centralizing internal and external data assets to fuel all efforts.
Case Studies
Right to win: rebuilding EMEA's growth architecture
EMEA revenue was plateauing and the team didn't know why. I built a right-to-win framework that assessed every market from first principles, rebuilt the region's territory structure and targeting around what the data revealed, and delivered the strongest revenue performance in the region's history the following year.
What Sets Us Apart
People-First Approach
Everything we do is built around understanding your needs and helping you succeed—because when you thrive, so do we.
Long-Term Relationships
We’re not just here for the now. We love creating lasting relationships with our clients and growing with them over time.
Proven Process, Flexible Execution
We bring structure where it counts and adaptability where it matters. Our methods are clear, but always responsive.